Is this the Beginning or the End?

“That which is at rest is easy to grasp.

That which has not yet come about is easy to plan for.

That which is fragile is easily broken.

That which is minute is easily scattered.

Handle things before they arise.

Manage affairs before they are in a mess.

A thick tree grows from a tiny seed.

A tall building arises from a mound of earth.

A journey of a thousand miles starts with one step.

Contriving, you are defeated;

Grasping, you lose.

The sage doesn’t contrive, so she isn’t beaten.

Not grasping, she doesn’t lose.

When people are carrying out their projects they usually blow it at the end.

If you are as careful at the end

As you were at the beginning,

You won’t be disappointed.

Therefore the sage desires non-desire,

Does not value rare good,

Studies the unlearnable

So that she can correct the mistakes of average people

And aid all things in manifesting their true nature.

Without presuming to take the initiative.”

Lao Tzu – Verse 64 of the TAO TE CHING

I’ve always appreciated this verse of the Tao Te Ching.  I appreciate it because it points out a key difference, that makes all the difference.

And that is to enjoy the process as much as you desire the end goal.

Goals are extremely important because If you don’t have a goal then you have nothing to move toward.

But if you are only focused on the goal then you miss out on the enjoyment of the process itself.

Sales is a process.

And it’s a process to be enjoyed.

Remember this fact.

Remember that sales is a process to be enjoyed if it’s the end of the month.

And remember that sales is a process to be enjoyed if it’s the beginning of the month.

It doesn’t matter if it’s the end of the month or the beginning of the month, enjoy the process!

And have fun selling!




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